Great post! I always tell my writers to be honest, “don’t know means don’t know”. Faking it doesn’t help anyone, it’s not providing any value, in fact some readers will appreciate it. I am always careful to make sure the sources are well-referenced too (I’m the editor), and come from credible sources.

But that is not enough. If I may boldly suggest one more step, and that is make sure it’s something useful for their readers. Writing about something that is easily googled (eg why does acne happen) is not really helpful, unless it’s a PSA where we should get the word out (eg the zika virus). Before deciding to write something, perhaps ask how we can value add. That why I love your sunscreen myth post (people, go read that now! 1 Sept post), not only do you bust the myths, you give extra and detail insight that is hard to find elsewhere.